The Hotel Show is an annual event held in Dubai and as is the case at large trade events, the Department of International Trade and British firms had a presence. This year the DIT held a briefing. These are some of the key takeaways from the session.
In the UAE there is no shortage of hotels, with most (if not all) of the major global brands represented. The average length of stay is 3.5 nights as many travelers are in transit.
Of the 680 hotels in Dubai (approximately 180,000 rooms), more than 30% are 5 star. This number is unequaled globally.
An extra 30-40,000 rooms are expected as Expo 2020 Dubai gets closer, with existing players and new market entrants expected to make development announcements.
There has been an increase in refurbishment contracts in Dubai due to the average 80-90% year-round occupancy rate.
Leisure operators are starting to offer all-inclusive packages to encourage travelers to sign up for ancillary services, such as spas, gyms, and dining.
Today’s traveler is brand aware but less brand loyal than in the past, giving rise to opportunity for niche or new brands.
Travelers are increasingly searching for unique experiences and the market is reacting with experiential hotel design.
There is a gap in Dubai’s hotel market for 3 star hotels, which when filled will open the emirate to whole new profile of traveler both leisure and business.
Firms dealing with the hospitality industry, either in supply chain or services, should establish a local UAE presence – either directly or via an agent or distributor – to facilitate instant response to demand.
With Britain’s deep expertise in all facets of the hospitality sector, there are ample opportunities for UK companies within the design, consulting, supply chain and technology aspects of the hotel business.
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