British Centres for Business
501, 5th Floor
Block B, Business Village,
Port Saeed, Deira,
PO Box 123885
What do you do when you have more than a thousand employees on the verge of being laid off in a business unit that’s no longer able to operate due to Covid-19?
You develop a redeployment programme where they are trained on the job and equipped to support a completely different line of business that is experiencing unprecedented demand due to the crisis.
This is exactly what one of the biggest homegrown conglomerates in the UAE has done.
When Majid Al Futtaim (MAF) saw online orders continuing to spike at over 300% versus ‘normal demand’ in their Carrefour grocery franchise, employees from its currently dormant cinemas and entertainment divisions were immediately retrained & repurposed to support Carrefour’s booming demand, working in order fulfilment & delivery preparation.
The company got things right on many levels:
Of course, not all businesses have the scale and capability to be able to take all the steps that MAF has, however this is a good time for businesses of all shapes & sizes to reassess their priorities and seek ways to make the most of their work force’s skills sets, talents and resourcefulness.