Service Provided: Trade Services
The BCB delivered a hybrid project that included market research (intelligence, competitor information, customer demographics, & the general perception of ‘British Brands’ in the luxury segment) and also shortlisting of potential distributors.
Outcomes for client
The scoping exercise revealed a fiercely competitive market and showed creating brand awareness was key. Two partners were shortlisted & the BCB developed a marketing plan for Kesseler involving details of key design publications, alongside B2B and B2C platforms.
The client Kesseler is a high-end kitchen brand with a manufacturing facility in Nottinghamshire. Their high performance kitchens ranged from contemporary to design classics.
“The market research produced by BCB, should we do business in the Middle East, is excellent!” – Scott Slater, Kesseler Kitchens