Trade Manager

Sheethal Rishi

Trade Manager

Name: Sheethal

Position: Trade Manager

Home Country: India

Years spent in the UAE: 12

Favourite place in the UAE: Souk Al Arsah, Sharjah

Interesting project that you have worked on: Running the UK ‘Country of Focus’ programmes at the Abu Dhabi International Book Fair in 2012.

Piece of advice for doing business in the UAE: Have an understanding of the culture, demographics, target customer and competitors. The market is far more advanced than most people assume it to be.

Interesting fact about you: Trained in Indian Classical Dance, Bharatanatyam.