Northern Powerhouse Virtual EdTech Mission to the UAE

Date: 10th Mar 2021
Location: Virtual

Our partners at the Department for International Trade (DIT) and Northern PowerHouse invites businesses from across the Northern Powerhouse to join a virtual trade mission programme to the UAE.

The mission is ideal for businesses working in the Education Technology sector who are wanting to explore opportunities in Abu Dhabi, Dubai, Sharjah, Umm Al Quwain, Fujairah, Ajman or Ra’s al-Khaimah.

The mission activity will be split into two parts.

Part 1. Virtual Briefing (10 March)

This one-hour webinar will provide:

  • an overview of the UAE market
  • the EdTech sector opportunities in the UAE for UK companies
  • an awareness of rules and regulations with a particular focus on Dubai
  • advice from companies based in the North of England who are successfully exporting to the UAE
  • access to support from Department for International Trade (DIT), British Centres for Business (BCB), Knowledge of Human Development Authority (KHDA) and local distributors.

Part 2. Virtual Meet the Buyer (31 March)

  • Opportunity to virtually pitch your products and/or services to in-market buyers and distributors

Please note, delegates may attend Part 1 (the Virtual Briefing) only, or both Part 1 and Part 2 (the Virtual Briefing followed by the Virtual Meet the Buyer). Delegates will not be able to access the Virtual Meet the Buyer in isolation. Registration for Part 2 (Virtual Meet the Buyer) is an expression of interest only and delegates will be contacted with further information.


Why you should join

  • The mission offers cost-effective, risk-free insight to a key trading market.
  • The UAE has well established experience of working with UK education providers with many UK universities, colleges and schools having a local campus. English being the business language is advantageous when offering online or in person training.
  • Delegates will receive support in advance of and after the mission from both DIT UK and BCB. BCB is the official partner of the UK’s Department for International Trade supporting British companies to develop exports in the UAE and wider Middle East.
  • The virtual trade mission will give your business the opportunity to explore the UAE marketplace and look at the possibilities in the education technology sector.

The trade mission is open to businesses from the Northern Powerhouse region working in the education technology sector. Due to demand we can only allow one delegate per company and small or medium-sized enterprises with less than 250 employees who do not exceed £50 million in annual turnover.

We are pleased to be able to offer Part 1 of the mission for free. There is a registration fee of £50 plus VAT for Part 2 of the mission.

Join us for this great trade mission to explore the demand for your products and services in the UAE and gain one-to-one access to buyers and decision makers.



Simon Bedford

International Trade Adviser, Department for International Trade
Simon Bedford has worked on contract for the Department for International Trade and prior to that UKTI for over 12 years. In this time Simon has worked with more than 1000 companies discussing the company’s strategy, assessing the appropriate “route to market” options and supporting their developments. During this period Simon has co-written a range of guides for DIT and his book “Exporting Made Easy” is a practical guide to selling overseas through agents and distributors. Simon has in-depth knowledge of a wide range of markets from Europe and the USA, to the Middle East and South East Asia. He worked for many years in the international division of a Belgian multinational. Simon is an Associate Lecturer in International Business and Marketing at Sheffield Hallam University.

James Maley-Craig

Trade Manager, British Centres for Business

James is International Trade & Project Manager of OCO Global Middle East and of UAE subsidiary – British Centres for Business. Based in Dubai, UAE, James manages trade services for companies interested in expanding into the Middle East, offering them bespoke assessments of the Middle Eastern market, creating market entry and growth strategies to help accelerate business development in market. James joined OCO Global in 2018 to manage the technology, education, healthcare & life sciences sectors. Since joining OCO he has run multiple trade missions and market briefings for Arab Health, GITEX, AI Everything, GESS, Arab Lab & CABSAT. James also works to support Santander Bank, Capita PLC, with their Middle East market research, briefings, introductions and trade missions. James previous career includes working with New Zealand Trade & Investment, New Zealand Ministry of Business, Innovation & Employment & Invest Northern Ireland. James was born and raised in Dubai, he holds a double-degree from the University of Otago’s School of Business, Dunedin.  He is engaged to be married and has a dog called Junior.

Click here to register