BCB November 2019: Making the most of trade shows

Good Afternoon

ADIPEC, Dubai Airshow, Big 5 – it’s been a busy few weeks for trade shows in the UAE and the team has been busy supporting clients here and on other projects & visits.

These events continue to be a great forum for foreign companies to develop business in the Middle East, be it as first time visitors to the market or as part of a more consistent & formal engagement plan. However, the costs can be significant both in terms of the travel & event expenses and also time spent, so how do companies make sure of ROI?

to planning ahead of the trip, preparing for success and making the most of your time in the country. All common sense, but you’d be surprised by how many companies get the approach wrong and miss the opportunities that they’re here to take advantage of.

If you’re looking ahead to 2020 and planning a visit to the UAE please do get in touch: we can help you make the most of your visit with our full range of commercial research, orientation & market entry support services that we’ve delivered to more than 300 UK exporters over the last 4 years.

Regards
Joe

PS. Please note that the BCB & OCO UAE office will be closed from Friday 29th November until Wednesday 4th December for the UAE public holidays marking Commemoration Day and National Day.

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