The BCB has been working with EdComs since 2019, assisting with set up and support in the UAE via our incubator market-entry service platform.
Here’s what Martin Finn, Co-founder of EdComs had to say about the importance of establishing presence in the UAE and opportunities the UAE has to offer UK companies entering the market.
EdComs, an EVERFI Company, is one of the world’s leading educational communications agencies connecting businesses, government and organisations with young people and the wider community. EdComs’ programmes deliver world class educational experiences for young people, bring learning to life and connecting it with real-world issues, challenges and perceptions. With a 25-year legacy of practice, and in keeping with Vision 2030, EdComs has recently opened an office in Dubai to support its work for Expo 2020 and DP World.
The office was inaugurated by Her Majesty’s Trade Commissioner for the Middle East, Simon Penney in the morning. The official inauguration was followed by a drinks reception at the Capital Club, DIFC in the evening.
The chief guest at the launch party was the British Consul General to Dubai, Andrew Jackson. Other guests included representatives of the British Embassy and Department for International Trade, as well as educators and members of the business and marketing communities in the UAE. Keynote speeches were delivered by Andrew Jackson and Martin Finn, Co-founder of EdComs on the importance and value of collaboration between business and education.
“Among the many countries in which EdComs delivers work, the UAE stands out in its ambition and readiness to consider change in education. That’s why we’ve chosen to open our first non-UK office here. We see an opportunity for businesses and government to share their visions, their expertise and opportunities to excite, educate and empower the young people of the UAE. With our experience in developing business-education partnerships, we believe we can help organisations realise great benefit from engagement with schools and communities. Equally, we can help deliver unique learning experiences for schools and young people that will have lasting impact on their lives and futures.”
Martin Finn, Co-founder EdComs
In 2020, EdComs’ new Dubai office will work even more closely with businesses and government to support education through schools programmes and community engagement activities that teach young people 21st century skills and prepare them for the world of the future.