ardent Head of Marketing, Victoria Scott spoke to Dipti Vaidyanathan, the Trade Manager – Tech Sector at The British Centres for Business UAE to find out exactly what is going on in this vibrant part of the world.
VS: Is there an increasing drive for British Businesses to tap into the UAE markets – if so why do you think this is?
DV: The UAE is UK’s 12th largest trading partner globally and is the only country in the world where there are 2 British embassies (one each in Dubai and Abu Dhabi). Brand UK is highly respected and there is a constant demand for British products and services. British businesses are seeing the opportunity to tap into a UAE market with promising growth trends in the IT sector.
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