JOY is a retailer with 30 stores in the UK. Within the stores they have designed and developed three brands – Louche, Valleys of the Dolls (both womenswear) and Hymn (menswear) – that they both stock in JOY as well as wholesale to third party retailers.
The JOY brands are targeted at an affluent customer predominantly aged between 25-35 years old at a commercial price-point. Their wholesale arm of the business has grown strongly in recent years with over 350 accounts worldwide in locations such as Europe, Asia-Pacific and the Americas.
The Middle East and specifically the UAE is one of the key markets that they wish to target, and in this regard, they are looking to make introductions with key retailers, distributors (traditional and online) and franchise partners.
To receive a catalogue or for enquiries, please get in touch with the BCB’s Trade Manager, Dipti Vaidyanathan, via dipti.vaidyanathan@bcbuae.com