I: Saudi Arabia’s Business Trends & Opportunities: A Booming Market for UK Trade & Investment

01 Aug, 2023 - BCB

Saudi Arabia continues to emerge as a dynamic and promising destination for business opportunities, offering immense potential for global investors and UK SMEs. With its rapidly growing economy, extensive market opportunities, and progressive reforms, the Kingdom has become an attractive hub for trade and investment from various international players.

The United Kingdom and Saudi Arabia have had strong trade and investment ties for decades. According to the UK Department for Business and Trade (DBT), British exports to Saudi Arabia reached GBP 12.2 billion in 2022 (an increase of 51.7% from 2021), showcasing the depth of the economic relationship between the two nations.

UK businesses have been successful in winning significant contracts in Saudi Arabia across various sectors. For example, British aerospace companies have secured substantial deals with the Saudi Arabian military, supplying fighter jets, helicopters, and defence equipment. Across the world of academia, British universities and educational institutions have been collaborating with their Saudi counterparts to provide expertise and educational programs in areas such as engineering, business, and healthcare.

As the largest economy in the Middle East, the country is also experiencing significant economic diversification and transformation under its Vision 2030 initiative. This ambitious roadmap has opened up numerous sectors for investment and has contributed to the growth of various industries including,

  • Energy

As a nation with vast oil reserves, the energy sector remains crucial in Saudi Arabia. However, the country is also investing heavily in renewable energy projects (plans to install 41 gigawatts of solar capacity by 2032 and develop new solar farms), providing opportunities for UK companies to contribute their expertise in renewable technologies, project management, and sustainable practices.

  • Healthcare

In Q1 of 2023, the National Centre for Privatisation & PPP (NCP) approved 200 projects for privatisation and co-development with the private sector in 17 sectors to attract more local and foreign investments. With a growing population and increasing demand for high-quality healthcare services, the healthcare sector in Saudi Arabia offers scope for UK companies to provide medical equipment, technology, and healthcare management expertise. By 2027, is it expected that there will be 100 new public-private health projects in the Kingdom.

  • Infrastructure

Saudi Arabia is continuously developing its infrastructure, including transportation, healthcare, education, and smart cities (NEOM). British companies such as Mace, Turner & Townsend and more have been actively involved in infrastructure projects, contributing their skills in engineering, construction, and urban planning.

  • Technology

Saudi Arabia has been investing heavily in its digital infrastructure and technology-driven sectors. Public Investment Fund (PIF) owned entities such as Saudi Downtown Co (master & lead developer), plans to build and develop digital infrastructure and communication technologies in 12 cities in the Kingdom. These initiatives are part of the fund’s five-year strategy launched in 2021 to inject GBP 31.5 billion worth of investment into the domestic economy. This presents an array of opportunities for UK SMEs specializing in information technology, cybersecurity, fintech, and digital transformation solutions.

  • Tourism

Saudi Arabia has made significant efforts to boost its tourism industry by opening up to international visitors and developing its entertainment & hospitality sectors respectively. Through various progressive immigration and visa reforms making it easier for business activities and entry into the country, UK businesses will have further opportunities to invest in this sector, and provide their expertise in hotel management, tourism services, and cultural experiences.


While the Saudi Arabian market offers abundant opportunities, it also presents some unique challenges. Cultural differences, language barriers, bureaucratic procedures, and legal complexities can be significant hurdles for UK & foreign businesses to surmount. However, with careful planning and understanding of the local business environment, UK companies can overcome these challenges and thrive in the market. Additionally, by understanding the market trends, embracing local customs, and leveraging their expertise, UK companies can find success and contribute to the continued growth and development of Saudi Arabia’s economy.


For more information on doing business in Kingdom of Saudi Arabia, please contact: